A group of Ghanaian influencers and digital creators were among participants invited by Coca-Cola to attend the FIFA World Cup Trophy Tour event in Abidjan, where they experienced the arrival of football’s most iconic prize ahead of the 2026 tournament.
The invitation brought together selected cultural voices from across Africa, with Ghanaian creators travelling to Côte d’Ivoire to witness the trophy presentation and share the experience with their audiences online. The initiative formed part of Coca-Cola’s wider strategy to connect fans to global football moments through storytelling and digital engagement.
Among the Ghanaian participants were content creators including Lisaquama, Princess Burland, Kojo Junior, Miss Enny and Chef Abby, who documented their journey from arrival in Abidjan to their reactions upon seeing the trophy up close. Their social-media coverage highlighted excitement, humour, and cultural exchange, even featuring playful attempts to communicate in French reflecting the informal, real-time engagement the program sought to encourage.
At the fan event itself, the influencers joined thousands of spectators viewing the original FIFA World Cup Trophy; an opportunity many attendees were experiencing for the first time. Through photos, videos and commentary, they relayed the emotional significance of standing near the trophy and participating in what organizers framed as a unifying celebration of football culture across borders.
One standout participant, Ghanaian digital storyteller Kojo Junior (Peter Kojo Appiadu), was selected as part of a curated group of African creators representing culture and community. His inclusion underscored his rising influence, built through relatable humour and storytelling rooted in Ghanaian identity.
Similarly, culinary creator Chef Abby joined the fully sponsored experience and engaged audiences by connecting football with food culture while sharing the event with millions of followers online, reinforcing her role as a global cultural ambassador for Ghanaian creativity.
The participation of Ghanaian influencers in the Abidjan stop illustrates how global sporting campaigns increasingly rely on digital creators to extend reach beyond physical venues. By documenting their journey and engaging audiences in real time, these creators helped amplify regional excitement and reinforce the event’s message of unity through sport.
