Ghanaian Afropop, dancehall and reggae artist Stonebwoy has signed a global deal with Universal Music Group (UMG) label divisions Def Jam Recordings, 0207 Def Jam and Def Jam Africa.
Def Jam Africa, which launched in 2020, will represent his music across Africa, whilst Def Jam Recordings will become his label home in the US.
This comes on the heels of being inducted as a member of the 2021 Recording Academy Class for the Grammy awards.
0207 Def Jam, the frontline Universal Music UK label that has Ghanaian London-born twin brothers Alec and Alex Boateng as Co-Presidents in 2020, will support Stonebwoy in the UK. This signing is meant to introduce Stonebwoy’s eclectic sound and Ghanaian music culture to new audiences around the world.
Stonebwoy is an award-winning African artist and is one of Ghana’s most pertinent stars, says UMG.
He released his new single, Therapy, on May 3 via Def Jam Recordings, 0207 Def Jam and Def Jam Africa, supported by UMG labels around the world.
His latest single, Therapy is the first release for his newly signed record deal with Def Jam. Stonebwoy has four albums, several hit records and movie roles, as well as his philanthropic work as part of the Livingston Foundation, which “aims to provide a better quality of life for the Ghanaian community through education and disability justice”. For an independent artist, these are very impressive achievements.
Fans of the superstar have taken to social media to congratulate him. Hopefully, this will open the door to Ghana’s Grammy win in world music.
Source: Music Business Worldwide