My Journey as a CEO: Lessons Learned from Building Reflo Company Ltd By Rebecca Osam

As the Founder and CEO of Reflo Company Ltd, I’ve had the privilege of turning my passion into a successful business. However, the journey hasn’t been without its challenges. In this article, I’ll share some of the valuable lessons I’ve learned along the way.

Identify Your Why

Before starting Reflo Company Ltd, I took the time to reflect on my purpose and values. I asked myself, “What problem do I want to solve?” and “What impact do I want to make?” This exercise helped me clarify my vision and mission, which has been instrumental in guiding my decisions as CEO.

Embrace Adaptability

No business plan survives first contact with the market unchanged. Be prepared to pivot and adjust your strategy as needed. At Reflo Company Ltd, we’ve had to adapt to changes in the market and industry trends, and it’s been crucial to our survival and growth.

Build a Strong Team

As a CEO, I’ve learned that I can’t do it alone. Surround yourself with talented and dedicated individuals who share your vision. Empower them to take ownership and make decisions. Our team at Reflo Company Ltd has been instrumental in driving our success.

Focus on Customer Needs

At Reflo Company Ltd, we prioritise understanding our customers’ needs and pain points. We strive to deliver solutions that exceed their expectations and build long-term relationships. Remember, your customers are your greatest asset.

Embrace Failure and Learn

Failure is an inevitable part of the entrepreneurial journey. Instead of fearing failure, embrace it as an opportunity to learn and grow. We’ve experienced setbacks at Reflo Company Ltd, but we’ve used them to refine our approach and come back stronger.

Stay True to Your Vision

As a CEO, it’s easy to get distracted by short-term gains or pressures from external stakeholders. However, it’s crucial to stay true to your vision and values. At Reflo Company Ltd, we remain committed to our mission and values, even when it’s challenging.