FiveSixFive, a leading force in executive professional development, has officially launched the 6th edition of its flagship PA Conference, setting the stage for what promises to be one of Africa’s most transformative gatherings for administrative professionals.
Scheduled for July 23–24, 2026, at the Labadi Beach Hotel in Accra, the conference will convene 250 Executive Assistants, Personal Assistants, Chiefs of Staff and varied administrative professionals from across the African sub-region under the theme: “The Strategic Architect: Mastering Influence, Tech & Institutional Excellence.” The media launch brought together key industry players and thought leaders, including Prof. Kobby Mensah, CEO of the Ghana Tourism Development Company (GTDC), and Prof. Ebo Hinson, Africa’s leading marketing scholar.
Delivering remarks at the launch, Prof. Kobby Mensah highlighted Ghana’s readiness to host participants from across the continent, positioning the conference as not only a professional gathering but also a cultural and tourism experience. “As we anticipate delegates from across Africa, the Ghana Tourism Development Company is intentional about curating an experience that showcases the very best of Ghana: our hospitality, culture, and destinations. We are ready to give our guests a memorable and distinctly Ghanaian welcome,” he noted.
On his part, Prof. Ebo Hinson emphasized the growing relevance of the conference in shaping the future of administrative and executive support roles. “This conference is not just another professional event; it is a strategic investment in the future of work. As the demands on executives evolve, so must the capabilities of those who support them. Participating in this conference equips professionals with the mindset, tools, and influence required to operate at the highest levels,” he said.
“The modern PA is the ‘Strategic Filter’ that protects a principal’s time and enables high-level decision-making,” said the Conference Convener, Maame Gaisey. “This year’s curriculum includes exclusive panel discussions, professional focus chats, a dedicated Church Administration Roundtable, and intensive sessions on ‘Digital Scaffolding’, the practical application of AI to automate administrative burdens, among others.”
She added. Against the backdrop of a rapidly evolving corporate landscape and a widening talent gap driven by digital transformation, the 2026 conference seeks to reposition administrative professionals as Strategic Architects, key enablers of executive efficiency and institutional excellence. This year’s conference will feature a distinguished faculty of global and regional leaders, including Rev. Stephen Wengam, General Superintendent of Assemblies of God, Ghana; Ayesha Bedwei Ibe, Global People Leader, Tax & Legal Services at PwC Ghana Ltd; Chris Wulff-Caesar, Managing Director of Unilever Ghana; Prof. Ebo Hinson and Adetoun Akinsumi, Chief of Staff at SeamlessHR, Nigeria. With limited capacity for 250 participants, organisers are encouraging early registration to secure a place in what has been described as “the room where it happens.”
For registration and sponsorship inquiries, visit https://fivesixfive.co/conference/2026 or
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