In January of 2020, Citi TV carried a report about the Kuroboi community in the Upper West Region of Ghana. This community has a population of over a thousand people. Sadly the community had only one functioning borehole which was constructed in 1964 which during the dry seasons, barely provide any water. They often had to walk long distances into the neighboring communities to access water. One can imagine the stress the people of Kuruboi have to go through daily just to get water to perform basic chores at homes such as cooking and washing.
The news report caught the attention of the CEO of Caveman watches Mr. Anthony Dzamefe.
Caveman is a globally endorsed watch manufacturing company in Ghana that has caught the attention of the New York Times and others. They have chalked many successes over the years with their beautiful and innovative timepieces such as the Blue Volta which pays homage to the Volta Lake and their flagship product the Caveman Turbo Premium which has adorned the wrists of the likes of the President of Ghana H.E Nana Akuffo Addo, Akon, Don Jazzy, etc
Mr. Anthony rather than just verbally sympathizing with the community decided to take action to help alleviate the water problem facing the people of Kuroboi. In consultation with the chiefs and people, the Caveman Foundation’s Africa Water Project – A project funded by Caveman watches where they dedicate revenue made from some particular watch models to providing potable water for the deprived communities in Ghana and other African countries, invested over GHC 20000 into the construction of a fully functional borehole for the people of Kuroboi.
Mr. Anthony speaking at the handing over ceremony to Citi TV reporter Latif Mahama said that if every company can help in providing certain basic essential amenities to the communities they operate in, Ghana as a nation will develop at a faster rate than we are doing currently. He also emphasized the importance of prioritizing Corporate Social Responsibility (CSR) activities to ensure that companies not only take from these communities but also give back in position ways.
The chiefs and people were very grateful and showed their joy by performing a traditional dance where they danced their water worries away. Mr. Anthony Dzamefe was also enskinned by the chiefs and elders as a development chief with the skin name Fente Dua. He in return made it known that this water project was not a one-off thing but rather the beginning of many more social interventions from Caveman Watches.