The University of Ghana Business School (UGBS) is celebrating the exceptional achievements of its faculty as five distinguished members have received promotions, underscoring their contributions to academia and global impact. Among them is Dr. Raphael Odoom, who has been promoted to Associate Professor of Marketing in the Department of Marketing and Entrepreneurship.
Celebrating UGBS Faculty Achievements
— UGBS (@ugbsofficial) December 31, 2024
The University of Ghana Business School (UGBS) is proud to announce the promotion of five distinguished faculty members.
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Dr. Odoom’s promotion reflects his outstanding commitment to research, teaching, and the advancement of marketing knowledge. With a PhD specializing in Branding for Small and Medium-sized Enterprises (SMEs), Professor Odoom has carved a niche as a leading expert in branding, digital marketing, integrated marketing communications, and electronic business.
His impactful research has been published in globally recognized peer-reviewed journals, including the Journal of Product and Brand Management, International Journal of Contemporary Hospitality Management, Journal of Small Business and Enterprise Development, and Journal of Enterprise Information Management, among others. As a respected scholar, he also serves as a reviewer for leading journals such as the Journal of Small Business and Entrepreneurship and Marketing Intelligence & Planning.
Beyond his research contributions, Professor Odoom is a Research Fellow at the University of Johannesburg in South Africa and a fellow at the University of Copenhagen in Denmark, cementing his reputation as an academic with a global footprint.
Professor Odoom is also a proud alumnus of Mfantsipim School, where he received his secondary school education. Known for its strong emphasis on academic excellence and leadership, Mfantsipim School played a foundational role in shaping his academic and professional journey.
In addition to his academic excellence, Dr. Odoom is recognized for his passion for mentoring students and young professionals. He has demonstrated expertise in consumer behavior research, business planning, data analysis, and quantitative research, making him a trusted resource for those seeking insights into digital marketing and branding.
Outside the lecture halls, Professor Odoom is a devoted Christian and an avid enthusiast of football and music. His multifaceted personality continues to inspire both his peers and students at UGBS.
The University of Ghana Business School congratulates Professor Raphael Odoom on his well-deserved promotion and celebrates his invaluable contributions to advancing the field of marketing and entrepreneurship. His achievements not only elevate the school’s reputation but also reinforce its mission of shaping thought leaders for global impact.
For consultations or discussions on branding and digital marketing, Associate Professor Odoom remains a key resource for both industry practitioners and academics.
