Albert Essel, a young KNUST graduate populary also known as “the two sure guy” due to his pose in pictures has grown himself into a social media influencer and brand promoter. The young man who has amassed over 180k followers in the space of two years now does social media marketing for big name brands including Pizzaman Ghana.
According to Essel, some of the biggest secrets to his growth have been to post about hot topics as well as funny ones in addition to sports content. Within the space of one year after graduating, he has carved himself an enviable space as a social media influencer in Ghana. Currently, he does brand promotion as a Twitter influencer as well as a marketer for Ghanaian brand, Pizzaman and as a Brand influencer for Jiji Ghana, Jumia Ghana, Pepsodent, the Mandem and also some betting brands such as Betika, Melbet,Msports, 1Xbet,Bangbet and others.
According to Essel, social media management, brand promotion, and working as an influencer is a hot space that is very lucrative and also creates great networks that can be leveraged, if handled properly.
He also added “Create a brand for yourself. It’s all about positioning yourself in order to attract the right people who will help your work. Right now, people come to me when they need someone to speak about sports and brands because that’s how I positioned myself. Keep promoting people even when they don’t solicit your help and they will surely come back.”