The Business of Fashion, the Internet & Corporate Style – with UK’s Susie Bubble
The meteoric rise of Zionfelix, GhKwaku,RonnieIsEverywhere, thousands of Instagram shops and tens of thousands of social media influencers are products of millions of Ghanaians running to the internet when the pandemic started. During the lockdown, the internet wasinescapable. The impact of this on retailers in the short term has been divided. Those offering essential items such as food and cleaning products experienced high demand. But non-essential retailers such as those selling clothes and clothing …
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